Why did we change to HatkeShaadi?

change to HatkeShaadi



15 months. Thousands of lives touched. Hundreds of ‘Twoly’s created. Hundreds of ‘Madly’ passionate posts by our members. Hundreds of ‘Deeply’ held conversations. That’s magic!

There comes an inflection point in every organization’s life where a decision has far reaching consequences. Where the organization has to stick its neck out and say “This is who we are!”

We believe we are at such a point in our organization’s evolution.

TwolyMadlyDeeply was a much-loved name by all of our community members. It was unique, fun and truly stood out. Our valued members who spoke to our counsellors never forgot to mention how much they loved the name and the two owls, Mo & Jo. Well, we loved it too.

Be that as it may, it did not communicate the full essence of what we stood for. We exist to help you find your life partner. Someone who is modern yet traditional. Someone who loves street food as much as pizza. Someone who likes to party as well as attend the family pooja. Someone like you!

Are we about matrimony? Yes! Are we ‘hatke’? You bet! Hence ‘HatkeShaadi’!

Our insane focus on creating a hand-picked community stays. Our one-of-a-kind news feed to connect with someone who shares your passion stays. Our unique singles’ mixers that are designed to start meaningful conversations stay. In short, we remain the same – in essence. Expect many new things this year as we build out solutions that you have told us are important to you.

We believe we are still on the road to change lives, but in a different attire. It’s going to be an awesome ride – join us on this ‘hatke’ journey!

About Chaitanya Ramalingegowda

Chaitanya Ramalingegowda
Chaitanya Ramalingegowda is the founder of HatkeShaadi.com (formerly TwolyMadlyDeeply). Prior to that, he was a management consultant advising Fortune 50 CxOs on their global strategies. He is an MBA from Indian School of Business, Hyderabad and BE (Computer Science) from NIE Mysore. Twitter: @InfiniChai
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